The header image of the website is the Lore wordmark in peach surrounded by stickers in various shades of pastel. The background is white.

Make the right product bets, every time.

Lore partners with founders and product teams to untangle user challenges and provide the clarity needed to build exceptional products.

We specialize in helping companies, from scrappy startups to established brands, make confident decisions by deeply understanding their space and users. With tailored research and a focus on aligning insights with business goals, we ensure your product solves real problems for real people.

Whether you’re exploring new opportunities or refining existing experiences, Lore delivers the direction you need to move forward with confidence.

Lore will help you:

    • For startups and growth-stage companies seeking clarity on user needs and market fit.

    • We conduct rapid, lean research to uncover pain points, jobs to be done, and early adoption barriers.

    • We deliver actionable insights that shape product roadmaps, reducing risk in early-stage development.

    • For product teams looking to refine their approach to product-market fit, feature prioritization, and user experience.

    • We create custom research solutions that may include evaluating concepts, usability, onboarding, and/or engagement strategies.

    • We translate findings into strategic recommendations so you can make informed product decisions.

    • For companies in competitive spaces that need to sharpen their positioning and stand out.

    • We uses mixed-methods to analyze competitors, brand perception, and user expectations.

    • We provide data-backed strategies for stronger market positioning and messaging.

    • For teams without dedicated research expertise that need ongoing insights.

    • We offer monthly research support to answer product and design questions on an ongoing basis.

    • We collaborate directly with product, design, and marketing to ensure research informs decisions in real time.

    • For product, design, and research teams that want to learn easy, impactful research strategies.

    • We facilitate hands-on training on a variety of research methods, and help you understand when to use which.

    • We equip teams with frameworks and best practices to run effective user research independently.

Tiffany Shi, Head of Product @ Good Inside

“Every interaction with Lore feels extremely organized, clearly communicated, with real outcomes.”

Jessa Lux, Co-founder @ Ride iQ

“The work is exceptional and reflected a genuine interest in providing information and insight that will help us make the best business decisions.”

Good research helps you make good decisions

Lore is…

Action-oriented

Lore’s research isn’t just insights. We tie our work directly tied to product decisions. We help business leaders prioritize roadmap investments with clear, data-backed rationale. Our approach ensures research isn’t a siloed function but a catalyst for growth.

Expert

Whether your team is validating an MVP, scaling a product, or optimizing retention, we bring the right research methods to de-risk decisions. Our experience spans early-stage startups to established SaaS platforms, meaning we adapt quickly to your team’s needs.

Lean

We deliver rapid, actionable insights without bogging teams down in research reports. Our methodology is designed for lean teams that need quick iteration cycles. We embed into your product development process to align research with your sprint cadence.

Differentiating

We specialize in uncovering why users choose (or abandon) your product. Our frameworks go beyond usability, diving into Jobs to Be Done, competitive positioning, and behavioural insights to sharpen your product’s competitive edge.

Collaborative

We don’t just hand off reports, we coach product teams on how to integrate research into decision-making. Whether your team is new to research or scaling a mature practice, we help elevate internal research capabilities.

Impactful

Lore has driven measurable impact for B2B, B2C, SaaS, and marketplace platforms. We’ve helped companies increase activation, improve retention, and differentiate against competitors.

SELECTED WORK

Modding Platform

Lore's research partnership with a best-in-class game modding platform has driven significant business impact with targeted studies that have improved onboarding, engagement, and conversion.

Good Inside

Utilizing direct insights from the parenting community, Lore both impacted feature prioritization for Good Inside’s successful mobile app, and informed the go-to-market strategy for a platform expansion.

LET’S WORK TOGETHER!


Do you need help making decisions about your product? Looking for the story in your data? Together, let’s position your product for success, delight your users, and save some money.

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