The focus with this client was on understanding the unique needs, behaviours, and challenges faced by both children and their educators. The research involved a mix of user interviews and usability testing with children, parents, and teachers to gather insights into how young learners interact with digital tools, their reading habits, and the types of support they need to improve literacy skills.

Key findings revealed the importance of adaptive learning pathways, engaging and interactive content, and the need for a user-friendly interface that could accommodate varying levels of literacy and tech-savviness.

These insights were instrumental in shaping the product’s AI features, such as personalized learning experiences and real-time feedback mechanisms. This ensured the tool was both educational and enjoyable, thereby aligning with the overarching product strategy to create an effective and engaging reading solution for young learners.

Lore has partnered with a modding platform for nearly a year, conducting a range of impactful studies to guide both short- and long-term product decisions. We started by creating detailed personas, developed from in-depth user interviews and surveys, to understand user motivations, pain points, and long term opportunities for growth.

Next, we assessed the onboarding process through usability testing and journey mapping, uncovering friction points and areas for improvement. These insights led to a more intuitive and accessible platform for new users.

Finally, we have worked closely with the team to validate new features across the platform through concept testing, ensuring they aligned with user needs.

By integrating these research insights, the platform enhanced user satisfaction, increased engagement, and strengthened its user-focused modding community.

In developing personas for a leading parenting platform, we helped shape both content and product decisions, directly impacting the web platform and key mobile app features. Our research included surveys, in-depth interviews, and ethnographic studies with a diverse group of parents, capturing a range of parenting experiences.

The personas we created reflected different parenting styles, stages, and wellbeing levels, offering insights into parents' routines, pain points, and content preferences. This informed the platform's offerings, leading to features like customizable feeds and timely notifications.

The research highlighted the importance of mobile accessibility for busy parents, which influenced the prioritization of a mobile app for seamless, on-the-go access. These personas were critical in aligning both the content strategy and product development with the real-world needs of the platform’s user base.